Last Updated: 31 October 2026

Privacy Policy

1. Introduction

Welcome to Batticaloa Ads, operated by Batticaloa Ads (PVT) LTD, Sri Lanka.

(Company registration number PV 00266955)

Batticaloa Ads operates a digital advertising and social media marketing platform through its official website, https://www.battiads.com, and its mobile application.

We respect your privacy and are committed to protecting the personal information of our users, advertisers, customers and website visitors.

This Privacy Policy explains how we collect, use, process, store and protect your information when you visit our website, use our mobile application, access our services or communicate with our team.

By accessing our website or using our mobile application and services, you acknowledge that you have read and understood this Privacy Policy.

2. Website and Mobile Application Services

Batticaloa Ads provides certain services separately through its website and mobile application.

A. Website

Our website is primarily intended to provide information about Batticaloa Ads, our advertising services and promotional activities.

Visitors can browse available website content and access relevant information.

Please note:

  • User account registration is not available directly through our website.
  • Direct advertisement submission is not available through our website.
  • Users must use the official Batticaloa Ads mobile application to register an account, manage their account, submit advertisements and access mobile application payment facilities.

B. Mobile Application

Our mobile application provides registered users with access to various advertising services and account-related features, including:

  • User account registration and management.
  • Advertisement creation and submission.
  • Advertisement status and approval updates.
  • Access to available advertising categories.
  • Online payments through PayHere.
  • Push notifications through Firebase Cloud Messaging (FCM).
  • Other features and services available within the application.

3. Information We Collect

Depending on how you interact with our website and mobile application, we may collect the following information

A. Personal and Account Information

When you register and use our mobile application, we may collect:

  • Name.
  • Mobile phone number.
  • WhatsApp number, where provided.
  • Password and authentication-related information.
  • Other information voluntarily provided during registration or account management.

B. Advertisement Information

When you submit an advertisement through our mobile application, we may collect:

  • Advertisement title and description.
  • Business, product or service information.
  • Advertisement images, videos and other uploaded materials.
  • Advertisement category and location.
  • Contact numbers provided for advertising purposes.
  • Website and social media links.
  • Other information required to review and process your advertisement.

C. Payment Information

Our mobile application provides online payment facilities through PayHere, a third-party payment gateway.

When making payments, relevant transaction information may be collected or processed, including:

  • Payment amount.
  • Transaction reference or identification.
  • Payment date and status.
  • Payment confirmation details.

Payment card and other sensitive payment information may be processed directly by PayHere in accordance with its own security and privacy practices

We do not intend to store complete debit or credit card details on our website or application servers.

Please refer to PayHere's privacy and security policies.

Further information:

https://www.payhere.lk/privacy/

D. Technical and Device Information

When using our website or mobile application, certain technical information may be collected automatically, including:

  • IP address.
  • Device type and model.
  • Operating system and version.
  • Browser type and version.
  • Application version.
  • Usage information and activity logs.
  • Date and time of access.
  • Technical identifiers and diagnostic information.

The information collected may vary depending on the device, application features and services used.

4. How We Use Your Information

We use collected information for legitimate business and operational purposes, including:

  • Creating and managing user accounts.
  • Processing advertisement submissions.
  • Reviewing and approving advertisements.
  • Communicating advertisement approval or rejection decisions.
  • Publishing approved advertisements through our advertising network.
  • Processing and verifying payments.
  • Sending account-related notifications.
  • Providing customer support.
  • Improving our website and mobile application.
  • Analysing website traffic and application usage.
  • Monitoring advertisement performance and content views.
  • Maintaining platform security.
  • Preventing fraudulent, misleading or unauthorized activities.
  • Maintaining business records and complying with applicable legal requirements.

We use personal information only for purposes reasonably related to our services or as otherwise permitted by applicable law

5. Advertisement Review and Publication

Batticaloa Ads reviews submitted advertisements, as far as reasonably possible and within the scope of our authority, before publication.

Only advertisements that meet our advertising standards and requirements will be approved for publication.

Once an advertisement is approved, relevant advertising content and contact information may be published or distributed through our company-operated and managed promotional channels, including:

  • Batticaloa Ads websites.
  • Facebook Pages.
  • Facebook Groups.
  • WhatsApp Groups and Channels.
  • Other digital and social media platforms operated or managed by Batticaloa Ads.

Important: Advertisers should understand that information included in a published advertisement may become publicly accessible.

This may include names, telephone numbers, WhatsApp numbers, business details, images and other contact information intentionally provided for advertising purposes.

Advertisers are responsible for ensuring that they have the necessary rights and permissions to submit and publish the information and materials included in their advertisements.

Please do not include confidential or unnecessary sensitive personal information in advertisements.

6. Push Notifications and Firebase

Our mobile application uses Firebase Cloud Messaging (FCM), a service provided by Google, to deliver push notifications to registered users.

Push notifications may be used for:

  • Advertisement submission updates.
  • Advertisement approval and rejection notifications.
  • Account-related information.
  • Important service announcements.
  • Promotional messages and offers, where applicable.
  • Other relevant updates relating to Batticaloa Ads services.

To deliver push notifications, our mobile application may process device-related information, including push notification tokens and device identifiers.

This information is used to enable the delivery of notifications to the appropriate devices.

You can manage or disable push notifications through your mobile device settings, where supported.

Disabling notifications may prevent you from receiving important updates through the application.

Firebase services are subject to Google's applicable privacy and data protection policies.

7. Cookies and Analytics Technologies

We use cookies, analytics tools and other technologies to understand website usage and improve our services.

A. Google Analytics

Our website uses Google Analytics to understand visitor activity and website performance.

Google Analytics may collect information such as:

  • Website visits and page views.
  • Visitor interactions.
  • Browser and device information.
  • General geographic information.
  • Traffic sources and referral information.
  • Website usage patterns.

This information helps us understand how visitors use our website and improve its functionality and user experience.

Google Analytics may use cookies and similar technologies to collect and process information in accordance with Google's applicable policies.

B. Views Counter – Our Internal Analytics System

We also use our own analytics system called Views Counter, developed and managed by our team, to monitor and analyse content view activity on our digital platforms.

Our Views Counter system may collect visitor IP addresses for analytics and visitor activity monitoring purposes.

IP Address Hashing and Privacy:

  • We do not store original visitor IP addresses in our Views Counter analytics database.
  • Instead, IP addresses are converted into hashed values before being stored.
  • Hashed IP values are used for internal analytics and visitor activity monitoring.
  • We use this information to analyse content views and improve our website and services.

Our Views Counter system helps us:

  • Monitor website content views.
  • Understand which pages and content receive attention.
  • Analyse content performance.
  • Improve website functionality and content management.
  • Maintain internal website analytics records.

Views Counter is primarily used for internal analytics and website performance monitoring.

C. Cookies Management

You can manage or disable cookies through your browser settings.

However, disabling certain cookies may affect some website features and functionality.

8. Sharing of Personal Information

We respect your privacy and do not sell or rent your personal information to third parties for their independent marketing purposes.

However, relevant information may be shared in the following circumstances.

A. Service Providers

We may share necessary information with trusted third-party service providers who assist us with:

  • Website hosting and maintenance.
  • Payment processing through PayHere.
  • Push notification delivery through Firebase.
  • Email and SMS services.
  • Website analytics through Google Analytics.
  • Application maintenance and technical support.
  • Website and application security.

These service providers may process information as necessary to provide their respective services.

B. Advertising and Social Media Platforms

When you submit an advertisement for publication, relevant advertising content may be shared through Facebook, WhatsApp and other promotional platforms.

These platforms operate independently and have their own privacy policies and data-handling practices.

C. Legal Requirements

We may disclose personal information when required by applicable law, a court order, a lawful request from an authorized government authority or when reasonably necessary to protect our legal rights, users or services.

9. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss or misuse.

These measures may include:

  • Secure website connections (HTTPS/SSL).
  • Access restrictions.
  • Security monitoring.
  • Website and application maintenance.
  • Appropriate data protection practices.
  • Secure handling of account and transaction-related information.

However, no online platform or electronic storage system can guarantee absolute security.

10. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy.

This may include account management, advertisement processing, customer support, payment verification, analytics, business administration and legal obligations.

Certain information may be retained for longer periods where necessary to resolve disputes, prevent fraud, maintain financial records or comply with applicable legal requirements.

When information is no longer required, we take reasonable steps to securely delete, anonymize or otherwise dispose of it.

11. Account Deletion and Personal Information Requests

Users who wish to delete their Batticaloa Ads mobile application accounts must contact our team directly.

Account deletion requests can be submitted through the following channels:

  • Phone Call.
  • WhatsApp.
  • Email.

Our team will review and process account deletion requests in accordance with applicable requirements and our internal procedures.

Permanent Account Deletion:

Once an account deletion request has been verified and successfully processed:

  • The user’s account will be permanently deleted.
  • Associated personal account details will be permanently deleted from our active account systems.
  • The user will no longer be able to access the deleted account.
  • Associated information will be handled in accordance with applicable data retention requirements.

Certain transaction, financial or other records may be retained where required by law or necessary for legitimate legal and security purposes.

Please note that uninstalling the mobile application from your device does not automatically delete your registered account.

12. Third-Party Websites and Services

Our website and mobile application may contain links to external websites, social media platforms, payment gateways and other third-party services.

These may include:

  • Google Analytics.
  • Google Firebase.
  • PayHere.
  • Facebook.
  • WhatsApp.
  • Other third-party digital services.

Batticaloa Ads does not control the privacy practices, content or security policies of these external services.

When accessing third-party websites or services, we encourage users to review their respective Privacy Policies and Terms of Service.

13. Children's Privacy

Our services are primarily intended for adults, businesses and individuals who are legally capable of using our advertising services.

We do not knowingly collect personal information directly from children without appropriate authorization where required by applicable law.

If we become aware that personal information has been collected from a child in circumstances where such collection is not permitted, we will take reasonable steps to address the matter.

14. Promotional Communications

We may contact registered users and advertisers regarding:

  • Account-related notifications.
  • Advertisement submission and approval updates.
  • Payment confirmations.
  • Important service announcements.
  • Promotional offers and marketing updates, where permitted.

Users may opt out of promotional communications by following available unsubscribe instructions or contacting our team.

Important service-related communications may still be sent when necessary.

15. Your Privacy Choices

Depending on applicable law and the nature of the information, you may contact us to:

  • Request information about personal data we hold about you.
  • Request correction of inaccurate personal information.
  • Request deletion of personal information where legally permissible.
  • Request account deletion.
  • Update your account details.
  • Opt out of promotional communications.
  • Raise concerns about the handling of your personal information.

We will review and respond to requests in accordance with applicable requirements.

16. Changes to This Privacy Policy

Batticaloa Ads (PVT) LTD reserves the right to update, modify or revise this Privacy Policy from time to time to reflect changes in our services, business practices, technology or applicable legal requirements.

Any changes will be published on this page with an updated revision date.

We encourage users to review this page periodically to stay informed about how their information is collected, used and protected.

17. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy, personal information or account deletion, please contact us through the following channels:

Contact Methods:

  • Phone Call
  • WhatsApp
  • Email

For privacy-related inquiries, please mention "Privacy Policy Enquiry" in your communication.

Batticaloa Ads (PVT) LTD

Connecting Businesses and Individuals Through Digital Advertising.

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